Making Difference: An enquiry into what happens when an architect company acquires humanistic knowledge as a competitive business strategy

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Standard

Making Difference : An enquiry into what happens when an architect company acquires humanistic knowledge as a competitive business strategy. / Vacher, Mark.

Business Meets the Humanities : The Human Perspective in University-Industry Collaboration. ed. / Martina Mahnke; Mikka Nielsen; Matilde Petersen; Lise Tjørring. Routledge, 2023. p. 78-96.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Harvard

Vacher, M 2023, Making Difference: An enquiry into what happens when an architect company acquires humanistic knowledge as a competitive business strategy. in M Mahnke, M Nielsen, M Petersen & L Tjørring (eds), Business Meets the Humanities : The Human Perspective in University-Industry Collaboration. Routledge, pp. 78-96. https://doi.org/10.4324/9781003195658-6

APA

Vacher, M. (2023). Making Difference: An enquiry into what happens when an architect company acquires humanistic knowledge as a competitive business strategy. In M. Mahnke, M. Nielsen, M. Petersen, & L. Tjørring (Eds.), Business Meets the Humanities : The Human Perspective in University-Industry Collaboration (pp. 78-96). Routledge. https://doi.org/10.4324/9781003195658-6

Vancouver

Vacher M. Making Difference: An enquiry into what happens when an architect company acquires humanistic knowledge as a competitive business strategy. In Mahnke M, Nielsen M, Petersen M, Tjørring L, editors, Business Meets the Humanities : The Human Perspective in University-Industry Collaboration. Routledge. 2023. p. 78-96 https://doi.org/10.4324/9781003195658-6

Author

Vacher, Mark. / Making Difference : An enquiry into what happens when an architect company acquires humanistic knowledge as a competitive business strategy. Business Meets the Humanities : The Human Perspective in University-Industry Collaboration. editor / Martina Mahnke ; Mikka Nielsen ; Matilde Petersen ; Lise Tjørring. Routledge, 2023. pp. 78-96

Bibtex

@inbook{02d8b4d743cc4713bf32579db82f59e7,
title = "Making Difference: An enquiry into what happens when an architect company acquires humanistic knowledge as a competitive business strategy",
abstract = "This chapter explores the contribution of a consultant hired to help an architect team win an architectural competition. Drawing on philosopher Jean-Francois Lyotards's notions of phrases and differend, the text presents an attempt to navigate confusion and misunderstandings deriving from epistemological differences. As defined by the architect firm, the task of the consultant was to provide a “truly different” approach to designing based on anthropology. In the form of an ethnographic account, this chapter examines in detail the consultant's strategy to fulfil this task and the challenges involved in handing over what he considered rich and significant insights.",
author = "Mark Vacher",
year = "2023",
doi = "10.4324/9781003195658-6",
language = "English",
pages = "78--96",
editor = "Martina Mahnke and Mikka Nielsen and Matilde Petersen and Lise Tj{\o}rring",
booktitle = "Business Meets the Humanities",
publisher = "Routledge",
address = "United Kingdom",

}

RIS

TY - CHAP

T1 - Making Difference

T2 - An enquiry into what happens when an architect company acquires humanistic knowledge as a competitive business strategy

AU - Vacher, Mark

PY - 2023

Y1 - 2023

N2 - This chapter explores the contribution of a consultant hired to help an architect team win an architectural competition. Drawing on philosopher Jean-Francois Lyotards's notions of phrases and differend, the text presents an attempt to navigate confusion and misunderstandings deriving from epistemological differences. As defined by the architect firm, the task of the consultant was to provide a “truly different” approach to designing based on anthropology. In the form of an ethnographic account, this chapter examines in detail the consultant's strategy to fulfil this task and the challenges involved in handing over what he considered rich and significant insights.

AB - This chapter explores the contribution of a consultant hired to help an architect team win an architectural competition. Drawing on philosopher Jean-Francois Lyotards's notions of phrases and differend, the text presents an attempt to navigate confusion and misunderstandings deriving from epistemological differences. As defined by the architect firm, the task of the consultant was to provide a “truly different” approach to designing based on anthropology. In the form of an ethnographic account, this chapter examines in detail the consultant's strategy to fulfil this task and the challenges involved in handing over what he considered rich and significant insights.

U2 - 10.4324/9781003195658-6

DO - 10.4324/9781003195658-6

M3 - Book chapter

SP - 78

EP - 96

BT - Business Meets the Humanities

A2 - Mahnke, Martina

A2 - Nielsen, Mikka

A2 - Petersen, Matilde

A2 - Tjørring, Lise

PB - Routledge

ER -

ID: 361439475