A Note on Cognitive Branding and the Value Profile
Research output: Contribution to journal › Journal article › peer-review
The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves
Original language | English |
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Journal | Social Semiotics |
Volume | 23 |
Issue number | 4 |
Pages (from-to) | 561-570 |
Number of pages | 10 |
ISSN | 1035-0330 |
DOIs | |
Publication status | Published - 2013 |
- Faculty of Humanities - cognitive branding, semiotic, value profile, pragmatism
Research areas
ID: 51451417